Poster Mock Up
This last image shows how the four leaflets form a larger poster when they are fully unfolded.
I am a graphic design student, studying at Gray's School of Art (Robert Gordon University) in Aberdeen.
This is a record of my research for the D&AD Student Awards brief for Oxfam.
• My Personal Tumblr
Inspiring Action
This is a record of my research for the D&AD Student Awards brief for Oxfam.
• My Personal Tumblr
Inspiring Action
Leaflet Design
This is one of four leaflets I designed. This series of images allows you to see how it unfolds to reveal part of a larger poster on the reverse.
(Source: colinmccluskie.co.uk)
'Chuggers' or face-to-face street fundraisers?
“Manchester has become the latest city to restrict the activities of street charity fundraisers - “chuggers” to the critics - but some observers warn good causes will have to become even more persistent to survive tough times. Is the antipathy between Britain’s shoppers and fundraisers about to intensify?”
Compassion Fatigue
“Compassion fatigue can be seen in the resistance of the general public to give money to charity or other good causes due to overexposure. This is exacerbated by the increasing practice of charitable organizations requesting a potential patron’s bank details for ongoing monthly donations rather than one-time donations. “Overexposure” in this context refers to the repeated solicitation of donations or voluntary efforts from civilians by charitable agencies, often triggered by natural disasters, or disasters of a large scale. Some people become frustrated by constantly being solicited for donations or they become skeptical that most of the money will ever reach the needy.”
(Via Wikipedia)
Fairtrade poster in uni.
Small copy reads:
“We want everyone to join us in swapping to Fairtrade. Your usual bananas for Fairtrade bananas, your usual cotton socks for Fairtrade cotton socks, and your usual cuppa for a Fairtrade cuppa. Each swap will be proof that the UK wants developing world producers to get a better deal.”
I like the nice, little illustrations but I am unsure about the mix of typefaces used in the headline.
Teleshop TV ad for Amnesty International by Mother London.
Amazing campaign! Fresh feel to an repeated issue.
Sometimes you don’t notice it at first glance. Every fourth woman in Germany is a victim of domestic violence. Don’t look away. Help and self-help: www.behind-german-walls.com
Advertising Agency: DOJO Advertising Agency, Berlin, Germany
Creative Director: Joachim Bosse
Art Directors: René Bieder, Sarah Grote
Copywriters: Joachim Bosse, Dominic Czaja
Illustrator: Sarah Grote
Concept: Joachim Bosse, Dominic Czaja, Yassin Taibi
Published: August, 2010
(via roundpegsquareholes)
